How to Increase Sales in the Broadcast Industry

By: Harry Glass, Vice President of Sales, hglass@ffv.com

What does it take today to increase sales? Two things – Creative Selling and Creative Bundling. Below I’ve listed a couple examples of how simple it can be to apply these techniques and win more sales.

1. Creative Selling: Get in touch with smaller broadcasters that can’t afford the higher end, multi-function HD products, such as the Omega HD. The Micron HD is the perfect size to tuck under an arm and “show and tell” to your customers. Showing the Micron HD live and in person, rather than from a spec sheet, makes all the difference in the world!

2. Creative Bundling: Because the Micron HD is a single channel SD/HDI-SDI, it would take two units for key and fill applications. However, by simply adding a machine controller to two Micron HDs, your customers can get full functionality!

Instead of selling just one Micron HD or losing an Omega HD sale because of price, offer two Micron HDs with a controller. You’ll have a happy customer and a larger sale!

We’d like to hear from you! Leave a comment below and let us know about your Creative Selling and Bundling ideas. We’ll put the best one in next month’s newsletter!