5 Simple Steps to a Powerful Piece of Paper – Editorial Calendar
Strengthening your Online Presence Step-by-Step
Step #1 – Create Your Editorial Calendar
What is an Editorial Calendar and why do I need one? Well, I like to think of an Editorial Calendar as a personalized road map or ‘Thomas Guide’ that will get you where you want to go – a healthy, thriving and profitable business with a strong online presence.
Everything in this series builds on this simple little piece of paper. Your Editorial Calendar determines the subject of blog posts, what features to spotlight, products to sell, Tweets, what to say on Facebook and so much more. It’s powerful! Here’s how.
1. Open a new spreadsheet.
2. Label columns across the top to include the following –
* Month – Starting with January, go from top to bottom of the page
* Topic – Overall theme each month
* Sell – Product to spotlight
* Add More Columns – Include all the ways you advertise.
3. Start with Topic – Jot down some themes or highlights you can tie into for that month – tradeshows, holidays, weather, etc.
4. Fill in the rest of the columns with products, services, specials and promotions.
5. Make sure all promotions, articles, ads, etc are about the product(s) or service(s) that is highlighted that month.
So there you go. That’s it. Not so hard now was it? Having a plan and a strategy that ties all your communication efforts together will save you from scrambling every month for something to say, do, or write. Taking the time to lay out an Editorial Calendar ahead of time frees you up to concentrate on the important day-to-day operations of your business.
I’d love to hear from you. Let me know how you’re coming along with your Editorial Calendar…
PS: If you’d like to see an example of one, just let me know and I’ll post one.
