Step #1 – Create an Editorial Calendar
Strengthening Your Online Presence Step-by-Step
With the hubbub of the holidays over and the New Year in full swing, chances are you’ve already started thinking about an action plan for 2010. Last month we talked about our exciting new marketing series called “Strengthening Your Online Presence Step-by-Step”. So let’s get started.
Step #1: Create an Action Plan – Your Editorial Calendar
Oh I can hear the groans already. I understand, believe me. When it came to sitting down and writing out a plan and a year’s worth of promotions the very first time, I protesteth loudly too (even though it was only to myself). ‘I don’t have the time to do that!’ I told myself. I was overwhelmed before I even started.
However, let me say this… after I drudged through it and put things down on paper, I have to admit that it was the best thing I ever did. AND… have done one every year since! Here are some great results you can have when using an Editorial Calendar -
#1. Save time – What used to take FOREVER now gets done in hardly any time at all!
#2. Eliminate frustration – You’ll have a plan and know what to write about. No need to stare at the dreaded blank page trying to figure out what to write about.
#3. Be pro-active – Your marketing is cohesive and well thought out, not re-active to whatever the wind blows in that day.
#4. Get complete coverage – It’s easy to see the entire year, insuring that each product (or service) gets the attention it deserves. Nothing is accidentally left out.
#5. Set a strong foundation – Nearly everything you do from here on out in this online marketing series, builds on this one sheet of paper – blogging, featured products, Tweets, Facebook posts, newsletters and more.
Save yourself tons of time and frustration… write your plan of action. It’s not too late to put together an Editorial Calendar for 2010.
To learn more on how to create your own Editorial Calendar, check out “5 Simple Steps to a Powerful Piece of Paper”.
And don’t forget to leave a comment! I’m waiting to hear from you… groans and all.
Barbara Deckmeyer
